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Monday, November 12, 2007

Are you trying to figure out what you want to be when you grow up?

Try the field of analytics cause Sign on San Diego says it's the next big thing.

“I think predictive analytics right now is one of the more advanced areas, where you have a statistical probability of some future event occurring – whether that's a statistical probability that fraud is taking place or a statistical prediction that somebody will respond to a certain marketing offer,” he said.

But it doesn't just stop at making you buy certain things, or reading your mind enough to give you what you want based on statistical anlaysis.

At UCSD's Jacobs School of Engineering, professor Gert Lanckreit is leading an effort to create a “natural language” search engine for music. It would allow people to find music they like without knowing the name of the artist or song. For example, a user could search “upbeat music with female vocals” and the search engine would return a list of songs.

I still don't understand it, but it sounds good. "I analyticsize for a living."

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