San Diego is getting a brand new Virgin

airlines... (alright can we take a break to explain that not only have I been ILL the last few days but there was also the ill child to attend to so the whole "ohhh something witty about what's going on in the news" editorial stuff is hard coming, hence, a virgin joke... on a Monday). From Biz Journal.com

Virgin America Inc. said it will begin flights to San Diego from San Francisco, expanding its service in California. The flights will begin Feb. 12, 2008, with three daily flights before expanding to five daily flights March 9. Connecting flights also will be available from San Diego via San Francisco to New York's John F. Kennedy International Airport and Washington, D.C.'s Dulles airport.

Virgin America is offering introductory fares starting at $39 one way in coach.

I know Southwest has the reputation, but billionaire Virgin (airlines) guy isngoing to give them a run for their money. Book your flights.